Loyalty marketing has become an increasingly important strategy for businesses in recent years. By offering incentives and rewards to customers who repeatedly purchase from them, companies can create a sense of loyalty and encourage customers to continue patronizing their products or services. In this post, we will explore the background of loyalty marketing, how it... Continue Reading →
Customer-centricity is a business philosophy that places the customer at the heart of everything a company does. It involves understanding and anticipating the needs of customers and tailoring products, services, and communication to meet those needs. In other words, it's all about putting the customer first. But who is the customer? The customer is the... Continue Reading →
"... while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do..." Apple, 1997 What is Hero's Journey? The Hero's Journey is a narrative pattern that can be found in myths, stories, and legends from... Continue Reading →
In today's digital age, social media is a crucial tool for businesses to communicate their brand purpose. Social media platforms provide a unique opportunity to connect with your audience, share your brand's values, and showcase your products or services. However, creating content for social media can be challenging, especially when it comes to communicating your... Continue Reading →
Defining your brand purpose is an essential step towards building a successful business. It is a statement that describes the reason why your company exists beyond making money. A clear and concise brand purpose can help you attract and retain loyal customers, differentiate yourself from competitors, and drive meaningful change in your industry. In this... Continue Reading →
In today's world, consumers are more conscious about the brands they choose to support. According to a survey by Edelman, 64% of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue. In this context, having a clear and compelling brand purpose can be... Continue Reading →
In the simplest terms, brand purpose is the reason why your company exists beyond just making a profit. It is the fundamental driving force behind everything your business does, and it should be reflected in every aspect of your operations, from your products and services to your marketing and communications. Brand purpose is often used... Continue Reading →
Event marketing has always been an essential tool for brands to engage with customers, generate leads, and build brand awareness. However, in recent years, the landscape of event marketing has undergone significant changes due to the COVID-19 pandemic and the rise of digital technologies. Brands must adapt to these changes and come up with innovative... Continue Reading →
Marketing automation, also known as automated marketing, is the use of software and technology to automate repetitive marketing tasks and workflows. By using automated marketing techniques, businesses can streamline their marketing processes, save time, and improve their results. One of the key benefits of marketing automation is its ability to drive customer loyalty. Here's how... Continue Reading →
Influencer marketing has become a crucial part of many brands' marketing strategies. It allows businesses to reach out to their target audience through social media influencers who have a large following. The industry is constantly evolving, and it's important for marketers to keep up with the latest trends. Here are some of the top influencer... Continue Reading →
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